Innovating Dining Lifestyle Services
Roles & Responsibilities
Product Manager + Product Designer
1 - Initiated product innovation and UX optimization of web & mobile, B2B & B2C products.
2 - Led strategic product partnerships.
3 - Roadmap planning, user research, wireframing, prototyping, usability testing, mock-up delivery and QA for product rollouts.
EZTABLE, Asia-leading dining lifestyle services.
Seated 25+ million diners in East/Southeast Asia.
We help people discover suitable restaurants according to social needs, reserve the tables 24/7, and enjoy exclusive benefits.
Gartner Cool Vendor of Travel and Hospitality.
Lead-Invested and coached by Dr. Clayton Christensen (Disruptive Innovation) from Harvard.
Feature Case Study
Innovating User Referral Program
A cultural-centered user referral program implemented across platforms.
Acquired 1% of Taiwan’s online population in a month.
Team Size 7 (1 PM+UX, 1 UI designer, 1 web front-end, 1 iOS, 1 Android, 1 back-end, 1 QA)
My Role Product Manager + UX Designer
Time Frame 4 weeks (design + dev + QA + go-live)
How might we motivate satisfying users to refer their family and friends?
The Outcome Overview
A red-packet-themed user referral program implemented across platforms.
Embedded multiple entry points within the existing user journey.
Created collaboration for marketing & branding campaigns.
Ver. 1 -> Ver. 2 Iteration Result:
# of Users Referring New Users: 225% growth
# of New User Acquired: 300% growth
Acquired 1% of Taiwan’s online population in a month
(Reference: The U.S. equivalence is 3 million people.)
Due to NDA, I am not able to disclose the project details, but I'm willing to share what I learned in person.
User sending red packets to non-user [A]:
User finishes making a reservation, and shares the reservation details + sends a red packet to dining companions.
User sending red packets to non-user [B]:
User enters the referral program, generates red packets, and send to family/friends.
Non-user receiving red packets: