Communicating IxD Principle in Motion
Motion Design, Visual Design
Communicating “engagement” through motion graphics.
Tools & Techniques
Explain the interaction design principle of Engagement through time and motion.
The Result Overview
A 3-minute video introducing engagement in a vivid and inspiring way.
My conceptual ideation process involved
researching the concept of engagement
brainstorming clear and simple examples
writing several ideas and testing with people
nailing down the most concise idea
and then I moved on to building the storyline.
Main ideas of the script:
Engagement = Easy + Productive + Enjoyable
One non-engaging example
One engaging example
The subjectiveness of engagement
What designers should do to ensure the design is engaging
I wrote multiple versions of the script to test out communication styles and gain feedback.
My script informed my storyboards, later the storyboards helped me develop static visual assets, and visual assets helped me animate in After Effects.
Developing Visual Assets
I animated the static visual assets in After Effects, and worked with a voice actor for the voice over.
Here are some of the clips —